Home | Abigail Fowler

Photography & Design

EDITORIAL DESIGN

As the Assistant to the Art Director, then Associate Editorial Designer for London's Glass Magazine from May 2016 to May 2017, Abigail's main task was rebranding the travel section, which took up around 25% of each issue in terms of page count.

The skillset she trained with this has allowed more opportunities to design advert spreads for other magazines such as Arkansas Bride and NYC's Gotham Magazine.

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Dylan's Candy Bar Valentines 2022 Content Video. Used on Facebook, Instagram, and E-Blasts

ALL-INCLUSIVE BRANDING

When needing help with marketing-based designs and further development of the brand, Dylan's Candy Bar contracted Abigail to take on both jobs.

For the marketing material, she covered website banners, e-blasts, and social media videos for the holiday season through Easter. Additionally, photo compression and editing for these holidays were completed for the e-commerce sales in partnership with Nordstrom and Neiman Marcus.

For the brand development, she designed the agur pop (sprial lolipop shown) from scratch as well as the ombre rock candy. These were used to assist during product development stages and are at-the-ready for the company to reuse at any time. Additionally, projects such as sorting letters and finalizing alphabets in certain design styles as well as testing new potential graphic letters were researched, crafted, and logged by Abigail.

E-BLASTS

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GIFS & VIDEOS

Email Integrated Videos, Reels, and GIFs on GIPHY; Abigail can formulate, craft, execute, then analyze your work for viral video potential.

Scroll through videos here to see if there are any you recognize. #bachelorroses has over 49 million views through GIPHY. She made sure to drop the company logo at its base which has increased Google and social media search traffic.

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CLIENTS INCLUDE

LABELS AND PACKAGING

Aiding L'uva Bella Wines in their rebrand started with a logo and ended with multiple creative directions for each brand in the corporation. The owners, having been accepted into Forbes 30 Under 30 in 2023, have expanded their sales more than 5,500 retail stores, including Walmart, Kroger and Target, across over 10 states in the U.S. This has resulted in these labels shown below being the premiere showcase for their sales.

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FEATURED IN

WEBSITE DESIGN

Abigail's mother, Melinda, taught herself computer programming in high school in the 1970's. After graduating college with a bachelors in business and a CPA certification (as programming wasn't offered as a degree at the time), she worked in St. Louis as a coder; which started a career spanning over 50 years.

Due to this, Abigail grew up learning how to type HTML and CSS as well as the mindset of coding, which has allowed her to manage web development teams to find the coding narrative to match what the main company wants out of their site. Below are links to sites she's designed by herself in full.